• CREATIVE LEADER | BRAND STRATEGIST | HANDS-ON DESIGNER

    Courtney Bowman

I’m a Creative Director and brand strategist with 15+ years of experience building brands that perform — and leading the teams that build them well. I currently run Designcourt, my own creative practice, and I’m applying that same strategic lens inside Humana’s creative organization. Earlier in my career, I led the rebrand of NSM Insurance Group into Ignyte Insurance, reshaping the corporate identity and creative direction for a $2B+ specialty insurance company spanning 15+ niche program brands.

While I thrive in creative leadership, I remain a hands-on designer. I develop sophisticated B2B and B2C assets across print and digital — from campaign concepts and social content to presentation decks, trade show experiences, and websites. Typography and layout still matter to me as much as strategy and mentoring.

Organization and execution are my superpowers. I’ve implemented systems like Asana to manage 1,000+ annual design jobs, led in-house and freelance teams, and built brand systems that create consistency and speed at scale.

I’m known for being precise, tenacious, and endlessly curious — a creative who elevates team output without losing sight of the details. I’ve also been an early adopter of AI in my workflow, using it to pressure-test ideas and sharpen strategy faster, not to replace the thinking.

View my resume

What colleagues and clients say

Leanne Scott Brown

Head of Marketing & Corporate Communications

“I had the absolute pleasure of working with Courtney for over four years, and she is hands down one of the most organized, reliable and talented professionals I’ve ever encountered. She brings true grit, unmatched work ethic and outstanding design skills to everything she does. As our brand architect, Courtney played a pivotal role in refreshing the NSM corporate master brand and seamlessly connecting it to our 15+ insurance program brands. Her work ensured visual consistency, compelling storytelling and a polished presence across all channels. She led more than 500 design projects annually — all with incredible focus, creativity and calm under pressure. Simply put, she made our brand stronger and our work better."

Katrina Denk Gonzalez

Senior Director of Marketing

Courtney and I worked closely together for over 7 years. Among many other things during that time, she played an integral role in redesigning several of our websites, evolving our brand, and improving workflow efficiencies. Courtney is a rockstar at staying on top of every detail; her diligence and responsiveness will be an asset to any organization that brings her on board.

Jamie Prusinowski

Project Manager

Courtney is a ROCK STAR designer. She’s quick to pick up on the scope and concept of projects and create award winning creatives. Courtney has designed pieces for traditional direct mail, 3 dimensional mailers, digital ads, social media, and various marketing materials. In addition, she helped implement the launch of the new company website – which yielded an increase in our client base and company ROI. In my 5+ years of working with Courtney she has proven that she can always capture the true vision of the client and is always ready to take on the next the project.

Marc Eimer

Innovative Project Manager

Courtney is an expert at bringing a vision to life and is proficient in creating high-quality digital media content for clients across a wide range of industries. She is a talented and business-minded artist that is able to adapt to new technologies that arise in her field. Whether she's designing a website, logo, or brochure, Courtney delivers exceptional results every time.

Meghan McHugh

Marketing Project Manager

Courtney has wonderful creative insight and manages her team with a “teamwork first” attitude. Her work ethic goes above and beyond just “doing the job.” Her dedication shines in her skilled design work, showing off each client’s unique personality, while still allowing her creativity to be front and center. She is a pleasure to work with and a great person to know.