Courtney Bowman
Courtney Bowman
Creative Director
Hello There!
Art has always been part of my life. My father was a prolific artist who created hundreds of drawings and paintings, and because of him, I started drawing practically from the time I could walk. A career in graphic and web design came naturally. I've served in a variety of roles throughout my career, developing diverse skills and gaining extensive experience.
- Expertise in re-branding initiatives
- Innovative print design, including three-dimensional mailers
- Digital design to support cohesive, targeted marketing campaigns (emails, landing pages, websites, digital ads)
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Project Manager
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Graphic Designer
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Creative Director
Employment
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01
Creative Services Director
Produced award winning direct mail campaigns that drew higher-than-average response rates and resulted in 11% of booth visitors converting to new customers, achieving 2:1 ROI
Designed a cross-channel, integrated marketing campaign, which was created to drive brand awareness and traffic yielded a 92% increase in booth traffic and also resulted in a higher than average conversion rate
Collaborated with account managers on a new mover marketing program by creating digital ads, segmented email campaigns, and multi-touch mailers for a variety of hospitals to increase patient acquisitions and physician referrals
Led a creative team of 3+ designers/production artists, assuring deadlines were met and work exceeded company and client standards
Built HTML for lead generation landing pages across diverse markets including for-profit and non-profit hospitals and multiple fortune 500 financial companies
Developed the front-end design for company website and used CMS to facilitate website management
Directed photographers, copywriters, designers and production staff to ensure proper execution of campaign elements
Awards: 2015 & 2017 Service Industry Advertising Gold Award, 2014, 2016, & 2018 Benny Award for Direct Marketing Campaign
Strata Company | 2012-2019
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02
Art Director
Coordinated the design and layout of public health communication products for several government contracts
Organized and facilitated UI/UX testing for initial design and revisions with client, as well as usability testing with kids and adults to ensure proper site navigation
Led an in-person training session educating
client on using the CMS
Created 508-compliant PDF files for people with visual impairments who use screen readers as an assistive deviceInformation Ventures | 2007 – 2012
Education
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01
Art Institute of Pittsburgh
Web Certificate, Web Design
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02
Montgomery County
Community CollegeAssociates Degree, Graphic Design
Skills
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Management
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Adobe InDesign
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Photoshop
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Illustrator
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HTML & CSS
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Wordpress
Testimonials
Courtney is a ROCK STAR designer. She’s quick to pick up on the scope and concept of projects and create award winning creatives. Courtney has designed pieces for traditional direct mail, 3 dimensional mailers, digital ads, social media, and various marketing materials. In addition, she helped implement the launch of the new company website – which yielded an increase in our client base and company ROI. In my 5+ years of working with Courtney she has proven that she can always capture the true vision of the client and is always ready to take on the next the project.
Jamie Prusinowski - Project Manager
Courtney is an expert at bringing a vision to life and is proficient in creating high-quality digital media content for clients across a wide range of industries. She is a talented and business-minded artist that is able to adapt to new technologies that arise in her field. Whether she's designing a website, logo, or brochure, Courtney delivers exceptional results every time.
Marc Eimer - Innovative Project Manager
Courtney has wonderful creative insight and manages her team with a “teamwork first” attitude. Her work ethic goes above and beyond just “doing the job”. Her dedication shines in her skilled design work, showing off each client’s unique personality, while still allowing her creativity to be front and center. She is a pleasure to work with and a great person to know.
Meghan McHugh - Marketing Project Manager